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What is Social Commerce?

Jo-Griffiths-apr14Undeniably today’s consumer is surrounded by choices with what, when, and how they consume media – we are inundated, and Social media has become the main reason that people access the internet. Quite simply, social media has bought a new way of communicating. 93% of SA’s top brands using Facebook as part of their marketing strategy, but brands are still struggling to turn their communities into customers. So how does Social Commerce actually work?

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