Using social media to promote campaigns

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Using social media to promote campaigns

Caroline-Pourteyron-Admarula

In previous posts we saw that social media can be a very effective way to drive more traffic to your blog or site. You can use your social media profiles to promote your posts and get more people to read your articles. However, social media can also be used as an advertising platform for affiliates who want to reach more people and make additional commission. Here‘s how:

It is important to follow certain rules in order to be successful:

1) Build a strong social media presence: First and foremost, you need to have people following you on social media. You will need to build a strong base of followers who are happy to read your posts. You might want to decide to focus on one or two social media platforms at first in order to get the best results. A lot of affiliates will go for Twitter and Facebook, but depending on your site, Instagram and Pinterest might be more relevant for you and might prove to have better results. The best way to decide is to know your readers and study their behavior and use what platforms they favour.

2) Be relevant: If you share affiliate links that have nothing to do with your site or content, or that are completely disconnected from your readers’ interests, you will not get a lot of clicks or commission. You will also risk losing your readers and followers who might start seeing your posts as spam.

3) Limit the ads: Posting merchants’ links too often on your profiles will be seen as spam by your readers. Be reasonable in the amount of advertising you do. A maximum of 1 advert per day on any given social media platform should be enough.

4) Insert a disclosure: It is a good idea to add a disclosure on or next to the advert showing that the post, photo or pin is an advert. It will help you gain the trust of your readers.

5) Check the advertiser’s rules: Most advertisers on the AdMarula network are running paid ads on social media. It is very unlikely that they will allow affiliates to run this type of campaign on social media. However, posting merchant links on your site’s profile is often allowed depending on how your pages look. In order to know if you are allowed to post a merchant link on your page, it is recommended that you check the merchant’s terms and conditions and ask your affiliate manager if this type of promotion is allowed.

6) Check the social platform rules: In order to avoid having your page closed or links removed, check what can or can’t be done on the specific platform. For example, Pinterest banned affiliate links at some point as spammers were abusing them. It is now allowed once again to post affiliate links, but you will have to follow certain rules (rules for: Twitter, Pinterest, Facebook and Instagram)

7) Use link shorteners: It is best practice to use a link shortener like Bitly or Google. These links have a limited life span so it is important to make sure that the links all work before posting.

If you are not sure what is allowed or not on social media, please email your affiliate manager. We will be more than happy to give tips and advice if needed.

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