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The power of video

video-marketing

The past year has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. You might still have your doubts, but here are eight good reasons why you should use video marketing right now.

1. Video builds trust

Trust is the foundation of conversions and sales. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. Video content is likely to engage us and ignite emotions. YouTubers have become the most powerful social media figures to promote brands. So, if you are serious about content marketing, you must be serious about video, too.

2. Google loves videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

3. Video shows great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

4. Video allows you to explain

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

5. Video encourages social shares

Social networks are encouraging video content more and more with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (a video-centric app for teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world. However, in a social media context, video marketers must remember that people share emotions, not facts. Emotions are not exactly ROI, but social shares can increase traffic to your site, and you can take it from there.

6. Video appeals to mobile users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises by 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

7. Video engages even the laziest buyers

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

8. Video boosts conversions and sales

Finally and most importantly, videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now! If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

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