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The ‘last-click’ debate

Daniel-Gross-Aug14Whether you are a brand, network, agency or publisher, we would all love a world where a 360 degree view of a customer’s journey from log-in to check-out can be obtained by the click of a button. From a publisher’s point of view it would certainly seem fair to be paid for any/all results delivered at each step of that journey. Enter the multi-channel vs last-click debate.

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