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Merchants, Publishers: Are you ready?
November 24, 2021
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Interview with David Kay, CEO at Business Fuel
November 24, 2021

The last term always feels a bit like a race to the finish line. With private schools starting to close from next week, many of you will be looking forward to some well-earned rest. Some of us will be working right up to Christmas, because for the e-commerce industry this is after all the busiest time of the year. Whether you will be working or taking leave, celebrating Christmas or Hanukkah or just spending time with family, I want to thank each and every one of you for your support this past year; to our publishers for delivering the results, to our clients for their continued belief in us, and to our employees for going the extra mile every day. AdMarula wouldn’t be where it is today if it wasn’t for you.

We also wish you a successful Black Friday and hope that it will in part make up for lost revenue during lockdown. It is encouraging to see that some of our programs that were paused have been restarted, and that clients are starting to increase budgets and channels again.

(Please note that our office will close on the 23rd of December and re-open on the 3rd January.)

We look forward to taking on 2022 with you. Onwards on upwards!

Daniel Gross – CEO