social media

24th July 2019

Back to basics

In the spirit of ‘less is more’ we look at some of the digital marketing basics that every affiliate marketer needs to master. A lot of […]
7th February 2018

Publisher update

2017 was a year of big changes for AdMarula as we replaced our old tracking system with a more modern one. We would like to thank […]
26th July 2017

Creating content marketing communities

For marketers and publishers alike, creating content that is interesting, engaging and which help increase readership or sales can be quite tricky. How do brands and […]
10th August 2016

Using social media to promote campaigns

In previous posts we saw that social media can be a very effective way to drive more traffic to your blog or site. You can use […]
24th February 2016

To share or not to share

As publishers, you have a lot to gain in using social media platforms. It has been proven time and again that social media can be a […]
28th October 2015

Measuring incrementality

From time to time in my meetings with Advertisers/Agencies the ‘question of incrementality’ will come up. “What value are we really getting from working with reward […]
23rd October 2014

E-commerce: The ever-shifting landscape

Anyone who works in digital media will agree that as an industry it must without a doubt be one of the fastest changing ones. New technology […]
26th August 2014

Interview with Jonathan Farrell, Digital Strategist at MEC Group

Our profile for August is Jonathan Farrell, young and upcoming Digital Strategist at the MEC Group in Cape Town. Having spent the last 6 years driving […]
24th June 2014

June profile: Jacques Henning,

This month we meet Jacques Henning from The Yellow Cap, winner of Best Sports Blog at the 2013 South African Blog Awards. And with the 2014 […]
16th April 2014

What is Social Commerce?

Undeniably today’s consumer is surrounded by choices with what, when, and how they consume media – we are inundated, and Social media has become the main […]
16th April 2014

Interview with Luyanda Jafta from

This month we meet Luyanda Jafta from Paybook SA, a digital agency that offers market research, market interaction and a social media distribution platform for businesses, […]