24th July 2019

July profile: Odette Faling, CEO at Wanago Travel

This month we chat to Odette Faling, CEO at Wanago Travel – a new online travel agency with a difference. Having spent the last ten years […]
24th July 2019

Less is more – more or less

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is […]
24th July 2019

Back to basics

In the spirit of ‘less is more’ we look at some of the digital marketing basics that every affiliate marketer needs to master. A lot of […]
25th February 2019

Understanding Intelligent Optimization

The terms SEO and Optimization are nothing new and we’ve covered both topics extensively in the past. While having a well-executed SEO strategy is vital for […]
25th February 2019

Most important SEO trends in 2019

New year, new challenges and for any affiliate/online marketing professional staying on top of the latest SEO trends and changes should be high on the priority […]
6th August 2018

Creativity vs Performance

As a performance-marketing network we are in a unique position – we get to partner with all the different user groups within the digital marketing ecology, […]
16th May 2018

The latest on SEO

In our industry, staying on top of technical innovations and updates is critical. With SEO, changes in the field can have a direct implication on how […]
16th May 2018

Looking ahead

It’s hard to believe that Q1 is behind us. I’m happy to report that we’ve had a strong quarter, very much in line with this time […]
25th October 2017

Interview with Karen Kelly, Lovilee.co.za

This month we chat to Karen Kelly, wife and mom by day, creative and lifestyle blogger by night and currently the author and owner of Lovilee.co.za […]
9th December 2016
Caroline pourteyron

Digital Trends 2017

After a fantastic 2016, AdMarula is looking forward to starting 2017 with a bang. For publishers and digital marketers alike, it is always important to look […]
13th June 2016

Payday loans to face Google ban

As you may already know, Google recently decided to ban payday loans from their advertising platform. The ban will apply to companies offering loans that are […]