8th December 2015

IAB PWC Ad spend report

The annual IAB SA Internet Advertising Revenue Report, conducted by PwC, shows a growth of 15% in online advertising revenue from 2013 to 2014. This growth, […]
12th February 2014

‘Longtail’ is the name of the game

A recent survey released by the IAB and PwC shows that the online performance marketing industry generated an incredible £14 billion in sales in 2013. In […]