24th July 2019

July profile: Odette Faling, CEO at Wanago Travel

This month we chat to Odette Faling, CEO at Wanago Travel – a new online travel agency with a difference. Having spent the last ten years […]
24th July 2019

Less is more – more or less

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is […]
24th July 2019

Back to basics

In the spirit of ‘less is more’ we look at some of the digital marketing basics that every affiliate marketer needs to master. A lot of […]
10th August 2016

Worth paying for existing customers?

An interesting debate (also highlighted at the recent Performance Marketing Conference in Amsterdam) which I sometimes find myself in with advertisers, is whether they should pay […]
28th October 2015

Measuring incrementality

From time to time in my meetings with Advertisers/Agencies the ‘question of incrementality’ will come up. “What value are we really getting from working with reward […]
18th November 2014

Interview with TK from FGX Studios

Last month we had a chat to TK, Currently Head of the SEO Division at FGX Studios. A Google enthusiast and passionate about driving targeted traffic […]