online marketing

11th September 2019
Tony-Seifart-Sept19

Interview with Tony Seifart, MD at Incredibility

This month we chat to online marketing veteran and entrepreneur Tony Seifart. An electrical engineering graduate from UCT, Tony has spent nearly two decades in the […]
10th June 2019

CPI: what you need to know

CPI (Cost per Install) is fast becoming popular. Most people use apps every day to perform various activities. Apps are now part of almost everything in […]
21st January 2019
Daniel-Gross-2019

Time to stop making excuses

So you’ve built a great brand, your products or services are in demand and there’s a huge potential market of customers. Then why are some of […]
6th August 2018
Caroline-Pourteyron-Aug18

Publisher update 07/08/18

Using creativity to improve your affiliate marketing efforts: It isn’t often we talk about creativity in performance marketing. Our industry is one dominated by numbers. As […]
12th September 2017
Sylvia-Klopper-CareChamp

Interview with Sylvia Klopper, CareChamp

This month we chat to Sylvia Klopper,business woman, dynamic entrepreneur, speaker and named one of Cosmopolitan’s ‘Fun and Fearless Females’; founder of subscription e-commerce businesses Rubybox.co.za […]
15th March 2017
Daniel-Gross-Mar17

The psychology behind online shopping behaviour

It’s hard to believe that it has been more than two decades since e-commerce saw the light with Amazon and eBay launching their first online shops […]
15th March 2017
Janey-Pillay

Interview with Janey Pillay, Dis-Chem Pharmacies

On the 8th March we celebrated International Women’s Day. In that spirit we highlight another hidden gem in the digital world, Janey Pillay, Head of Digital, eCommerce and […]
8th February 2017
Caroline-Pourteyron-Feb17

Mind the generation gap

In previous editions we discussed the importance for publishers to know their audience in order to create better and more suitable content. This is particularly important […]
9th December 2016
Caroline pourteyron

Digital Trends 2017

After a fantastic 2016, AdMarula is looking forward to starting 2017 with a bang. For publishers and digital marketers alike, it is always important to look […]
9th November 2016
daniel-gross-nov16

Advertisers: DO try this

In September the annual dmexco (Europe’s largest expo for the digital industry) took place in Cologne, Germany. Of course all the big networks and names were […]
10th August 2016
daniel-gross-aug16

Worth paying for existing customers?

An interesting debate (also highlighted at the recent Performance Marketing Conference in Amsterdam) which I sometimes find myself in with advertisers, is whether they should pay […]