marketing strategy

24th July 2019

Less is more – more or less

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is […]
6th September 2018

Make your landing pages work for you

The setup and design of landing pages are a vital element in the marketing strategy of all online businesses. Any business looking to acquire new customers […]
19th May 2014

Managing the Funnel

Every good marketer understands their sales funnel and the journey that each customer makes from the first introduction or point of interest, to an actual conversion […]
16th April 2014

What is Social Commerce?

Undeniably today’s consumer is surrounded by choices with what, when, and how they consume media – we are inundated, and Social media has become the main […]