23rd September 2014

Interview with Josephine Buys, IAB South Africa

This month we chat to Josephine Buys, recently appointed Country Manager for IAB (Interactive Advertising Bureau) South Africa, which currently represents over 200 members. She shares […]
12th February 2014

‘Longtail’ is the name of the game

A recent survey released by the IAB and PwC shows that the online performance marketing industry generated an incredible £14 billion in sales in 2013. In […]