15th March 2017
Caroline-Pourtyron-Mar17

What makes people buy online?

Online shopping has seen increasing interest over the past 10 years, and keeps growing, especially in South Africa with access to more affordable internet and mobile […]
10th August 2016
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Worth paying for existing customers?

An interesting debate (also highlighted at the recent Performance Marketing Conference in Amsterdam) which I sometimes find myself in with advertisers, is whether they should pay […]
31st March 2016
Daniel-Gross-Apr16

The ‘hot cake’ business

Economists will tell you that how your business performs during the first quarter of the year is usually an indication of what can be expected the […]
17th March 2016
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New program! Arcadia Online

Arcadia Online has evolved from its beginnings in 1990 as a traditional catalogue mail order company into a multi-media direct selling business embracing the digital era. […]
27th January 2016
caroline-pourteyron-jan16

Welcome back

I trust you all had a nice break and with February and Valentines almost upon us, the holidays now seem like a distant memory. I’m very […]
27th January 2016
Daniel-Gross-Jan16

Top tech trends 2016

I’m a self-confessed tech geek. It’s actually a bit of a hobby (my wife would say obsession). As long as I can remember I’ve been interested […]
27th January 2016
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Interview with Cindy Rossouw, Homechoice

This month we talk to Cindy Rossouw, Digital Marketing Specialist at Homechoice, South Africa’s largest home shopping retailer. Having spent the last decade in various online […]
7th December 2015
caroline-pourteyron-dec15

Publisher news

It’s almost the end of the year and the final stretch before the holidays. It’s also one of the most important periods of the year for […]
28th October 2015
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Interview with Cha-Cha Tsai, Spree

Our October profile is Cha-Cha Tsai, Digital Brand Manager at online fashion store Spree. She has spent the past 7 years working in various roles for […]
24th November 2014

Are you ready?

Christmas is around the corner and during this busy period, e-commerces and publishers alike need to make sure they are 100% ready. A big part of […]
24th November 2014

Not all that different

I was lucky enough to attend the annual Performance Marketing Conference in London on the 28th and 29th October, hosted by Performancein. As expected, all the […]