digital marketing

24th July 2019

Back to basics

In the spirit of ‘less is more’ we look at some of the digital marketing basics that every affiliate marketer needs to master. A lot of […]
6th August 2018

Creativity vs Performance

As a performance-marketing network we are in a unique position – we get to partner with all the different user groups within the digital marketing ecology, […]
20th June 2018

What does Blockchain mean for AM?

Blockchain isn’t new to most of us seeing as it has been making the headlines for a while now thanks to the new cryptocurrency bitcoin. Believed […]
19th April 2018

POPI and what online merchants need to know

We’ve all fallen victim to unsollicited emails, phone calls and mail even though we were sure we ticked (or unticked) the right boxes. But there is […]
26th July 2017

The power of influence

Today’s consumers are empowered to create, consume, publish, interact and transact anytime, anywhere. So how do brands break through all of this to create meaningful connections […]
26th July 2017

Creating content marketing communities

For marketers and publishers alike, creating content that is interesting, engaging and which help increase readership or sales can be quite tricky. How do brands and […]
9th December 2016
Caroline pourteyron

Digital Trends 2017

After a fantastic 2016, AdMarula is looking forward to starting 2017 with a bang. For publishers and digital marketers alike, it is always important to look […]
9th November 2016

Advertisers: DO try this

In September the annual dmexco (Europe’s largest expo for the digital industry) took place in Cologne, Germany. Of course all the big networks and names were […]
13th June 2016

Interview with Anna Bowżyk

Our June profile is Anna Bowżyk, Head of Marketing at online start-up SweepSouth. Born in Poland and with previous marketing positions at Rocket Internet, Naspers and […]
31st March 2016

Profile of the month – Werner Marais, CGS

This month we chat to Werner Marais, Digital Marketing Manager at Financial Services company, Credit Gain Services. In his current role he is responsible for formulating […]
24th February 2016

Ad blocking ‘biggest boycott in history’?

According to PageFair and Adobe’s 2015 Ad Blocking Report, the worldwide number of people who stop ads from reaching their computers exceeded 200 million in May […]