October 26, 2022

Why Black Friday 2022 will differ from before

Despite current downturns in the economy, evidence shows that the ecommerce industry is picking up and going back to pre-pandemic levels. The […]
October 26, 2022

Never stop marketing

There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events […]
September 14, 2022

Experience – the teacher of all things

Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for […]
August 24, 2022

Why less is usually more in Digital

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas […]
May 25, 2022

Interview with James MacDonald, Digital Marketing Manager at Homechoice

Describe yourself in 3 words Geeky, stubborn & relaxed. Tell us a bit about your journey the past few years working in the digital team […]
May 25, 2022

Upskill or get left behind – the new reality

If you run a business within the digital marketing space you will no doubt be aware that finding skilled people is hard. This is a global […]
April 19, 2022

Most common digital marketing mistakes

Digital Marketing, being the most evolving field, possesses significant challenges to marketers and businesses. If your business is currently […]
April 19, 2022

Raising the bar

There are those who say perfection doesn’t exist. Some even argue that it can be the greatest stopper. Achieving perfection can seam so […]
February 23, 2022

Privacy please!

The world of Martech (marketing technology) is developing at a breakneck pace. Marketers can bearly keep up with the rate at which new […]
October 27, 2021

How AI is transforming Digital Marketing

I recently travelled to Stockholm, Sweden to visit family over there. I was last in Sweden at the end of 2019, just before the global […]