February 23, 2022

Privacy please!

The world of Martech (marketing technology) is developing at a breakneck pace. Marketers can bearly keep up with the rate at which new […]
August 11, 2021

Why affiliate marketing is right for SME’s

As a small or medium enterprise, navigating the digital advertising landscape can be daunting and budgets are likely tight. Small businesses do […]
December 1, 2020

How 2020 has changed Digital Marketing

2020 and the emergence of COVID-19 has altered the way we all live and work, including the world of Digital Marketing. While the pandemic’s […]
March 25, 2020

The end of the cookie era?

In the face of rising data regulation, third-party cookie restrictions and ad blocking, relying on one revenue stream to support an entire […]
June 10, 2019

Transparency: the key to digital advertising success

The subject of transparency in digital advertising cannot be ignored. With issues like brand safety and ad fraud long having made headlines, the […]
June 10, 2019

CPI: what you need to know

CPI (Cost per Install) is fast becoming popular. Most people use apps every day to perform various activities. Apps are now part of almost […]