cost per acquisition

10th June 2019

CPI: what you need to know

CPI (Cost per Install) is fast becoming popular. Most people use apps every day to perform various activities. Apps are now part of almost everything in […]
21st January 2019

10 KPI’s all affiliate marketers should be measuring

In a time when there is no shortage of data to measure how a website could improve in effectiveness, publishers should have the mind set of […]
20th April 2016

CPA still the holy grail, but…

Most affiliate programmes are based on a cost per action/acquisition or CPA model, which many advertisers argue is the ‘holy grail’ of online advertising. Why? Simply […]
27th January 2016

Welcome back

I trust you all had a nice break and with February and Valentines almost upon us, the holidays now seem like a distant memory. I’m very […]