17th May 2017
Caroline-Pourteyron-May20

‘Big data’ and what it means for publishers

The term ‘big data’ has been at the forefront of many marketing talks and articles lately. So what is this ‘big data’ everyone is talking about and […]
17th May 2017
Daniel-Gross-May17

From customer analytics to Predictive Intelligence

Earning customer loyalty is a challenge, even for established brands. But big (and small) data from a variety of sources can yield valuable insight into customer […]
16th January 2015

The future of data and why it needs to become your ‘cultural focus’ this year

Experts have been talking about big data for years, but 2015 could see a shift where every business decision derives from analytics. Numerical insights are bound […]