29th October 2018

Disruption – the best industry ambassador?

As renowned physicists William Pollard once said: “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday […]
29th October 2018

Chatbots and what they mean for affiliates

In a digital world that yearns for quicker customer engagement, the use of artificial intelligence (AI) has progressed at a rapid rate over the past 1-2 […]
17th May 2017

‘Big data’ and what it means for publishers

The term ‘big data’ has been at the forefront of many marketing talks and articles lately. So what is this ‘big data’ everyone is talking about and […]
10th August 2016

Worth paying for existing customers?

An interesting debate (also highlighted at the recent Performance Marketing Conference in Amsterdam) which I sometimes find myself in with advertisers, is whether they should pay […]
20th April 2016

CPA still the holy grail, but…

Most affiliate programmes are based on a cost per action/acquisition or CPA model, which many advertisers argue is the ‘holy grail’ of online advertising. Why? Simply […]
31st March 2016

Keep informed = keep earning!

AdMarula is constantly sourcing new advertisers and adding new programs to the network. To maximize your revenue as a publisher, you should take advantage of all […]
7th December 2015

Publisher news

It’s almost the end of the year and the final stretch before the holidays. It’s also one of the most important periods of the year for […]
7th February 2014

AdMarula welcomes is part of the family, the largest independent marketer of personal loans in South Africa which currently processes around 40,000 personal loan leads per […]
3rd February 2014

AdMarula welcomes Hollard

Hollard is an authorised financial services provider, and a member of the South African Insurance Association (SAIA) and the Association for Savings and Investment South Africa […]