Did you know that for most websites, only 2% of web traffic converts on the first visit? In addition, 49% of people visit a website 2-4 times before making a purchase. So, how do you get those website visitors back to your site that final time so they take an action? The path to purchase for your customers is complicated. They're going to research several businesses, and often they research across various platforms (website, social media, Google listing, etc). This is where Digital Retargeting comes in. Retargeting (also known as Remarketing), is a way for your business to reach the 98% of users who don’t convert right away.