Interview with Jade Robertson
7th December 2015
And that’s a wrap…or is it?
7th December 2015
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Publisher news


It’s almost the end of the year and the final stretch before the holidays. It’s also one of the most important periods of the year for e-commerce and publishers alike.

In the past three years AdMarula saw an increasing interest in Black Friday & Cyber Monday. These two online events are starting to be a real ‘rendezvous’ for all online shoppers who are waiting for the sales in order to start their Christmas shopping.

November 2015 has been by far the highest performing month since AdMarula started and it looks very promising for 2016.

In the coming years, we can expect more and more online (and offline) retailers to run great discounts during these two days, and already most big South African retailers offered discounts (Spree, Dischem, Juniva, Mr. Price for example)

It is now the last few weeks before the holidays and we know that it is important for publishers to get as much commission as possible before the calm period.

What should you do in order to get the best return possible?

  • Put festive banners on your site
  • Write content around Christmas gifts. Maybe help your readers in choosing their gifts by writing articles on interesting gadgets you found on the net
  • Promote competitions that offer free vouchers to win, as it is always an added value for your followers
  • Send mailers/newsletters to your base showing all the Christmas promotions and offers
    So get going and don’t forget to contact us should you need information, banners and mailers for any of the available programs and campaigns.

Wishing all of you a great holiday season!

Caroline Pourteyron – Head of Affiliates

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