It’s almost the end of the year and the final stretch before the holidays. It’s also one of the most important periods of the year for e-commerce and publishers alike.
In the past three years AdMarula saw an increasing interest in Black Friday & Cyber Monday. These two online events are starting to be a real ‘rendezvous’ for all online shoppers who are waiting for the sales in order to start their Christmas shopping.
November 2015 has been by far the highest performing month since AdMarula started and it looks very promising for 2016.
In the coming years, we can expect more and more online (and offline) retailers to run great discounts during these two days, and already most big South African retailers offered discounts (Spree, Dischem, Juniva, Mr. Price for example)
It is now the last few weeks before the holidays and we know that it is important for publishers to get as much commission as possible before the calm period.
What should you do in order to get the best return possible?
Wishing all of you a great holiday season!
Caroline Pourteyron – Head of Affiliates