Successful marketing is all about consistency. Companies spend a large percentage of their profits each year on marketing their businesses online and offline. However, in order to get the full benefit of their marketing spend, it’s imperative that offline activities are integrated with their online presence. If for example a potential customer sees an ad in a newspaper for your company, but it doesn’t have your web address on it, he/she won’t know where to go to obtain further information about the product or offer. Here are a few things you can do to make sure that what you say online, is in line with what you do offline.