I was lucky enough to attend the annual Performance Marketing Conference in London on the 28th and 29th October, hosted by Performancein. As expected, all the big European networks, retailers, publishers and technology providers within the PM space were there. Topics ranged from current trends, SEO and user segmentation, to RTB (real-time bidding), social hubs, new channels and of course BIG DATA. I especially enjoyed motivational speaker and ex-Vegas poker player, Caspar Berry’s keynote speech on the topic of “Making Calculated and Purposeful Risks in Business”, and Alex Hunter, ex-Global Head of Online Marketing for the Virgin Group, on “How to Consider the Human Side of Digital Loyalty”. Read the full article.