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Managing the Funnel

Daniel_Gross_May2014Every good marketer understands their sales funnel and the journey that each customer makes from the first introduction or point of interest, to an actual conversion – as well as where in the funnel they loose customers. A successful marketing strategy takes into account each phase of that funnel, and understands what needs to be done at each of those steps to encourage the customer on through his/her journey. There is no short-cut solution to success, but there are some fundamental things you can do to improve your performance.

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