‘Longtail’ is the name of the game

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‘Longtail’ is the name of the game

daniel-gross-feb14A recent survey released by the IAB and PwC shows that the online performance marketing industry generated an incredible £14 billion in sales in 2013. In traffic, that equates to about 10 million clicks per day with a 5% conversion rate. And it’s not just the big publishers and super-affiliates generating this revenue.

In fact, a new and growing industry is opening up in the ‘long tail’, where individuals and small publishers with specialist knowledge of a particular area, can produce websites and then automatically generate advertising revenue.

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