Interview with Leanne Beattie, ‘The Wine Girl’

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Interview with Leanne Beattie, ‘The Wine Girl’


Our June profile is Leanne Beattie AKA The Wine Girl, who started out on a challenge in June 2016 to be the first woman to visit and blog about all 800 wine farms in the Western Cape. Her goal is to reach the 800th farm by her 40th birthday. She tells us more about her passion for wine and the success behind her blog.

3 words that best describe you:

Honest, caring and loyal.

I cannot start my working day without…

WINE. No I am joking. It is definitely pressing the snooze button every 10 minutes for an hour. I am not a morning person and I don’t like coffee. The struggle is real.

Describe your ideal target audience.

Young, affluent individuals, mostly women who are not only looking for wine, but more the lifestyle associated with it. It’s all about chasing the best wine experiences in Cape Town.

What inspired you to start a blog?

I literally turned my passion into a brand. I have always loved visiting wine farms over a weekend and one day, I ran out of farms to visit (yes, I probably already have visited hundreds of wine farms lol). I was looking for information on what wine farms to visit for what types of experiences, but I couldn’t find it. So I just decided to start doing it myself so that others wouldn’t run into the same problem as me. It’s one thing to start a blog, but it’s a whole other ballgame to find the right gap in the market, and I guess I just was really lucky to find it.

What were the biggest challenges in getting your blog up and running?

Definitely website development. I spent hours and hours watching You Tube videos and reading tutorials on how to start a blog. It seemed pretty easy until I realized that trying to start a blog was the wrong thing to do. I needed a website that I could place adverts on as well as sell products from. A normal blogging platform does not do this very well. So I had to start over about six months ago. Eventually, I figured it all out – phew. But it did take a lot of time, money and brain power.

How many wineries have you visited so far?

I am on number 61 of 800. It sounds very little but my word, actually doing it is quite a challenge. It takes a lot of time and money but definitely worth it in the end. I have to rely on good partnerships with the likes of Stellenbosch Wine Routes and Robertson Wine Valley to help me reach my target. The wine farms are getting further and further away from home, so planning weekends away are becoming critical.

Your favourite wine?

Now that is a hard question because it depends on my mood, what I am eating and the type of weather. I am more of a red wine, full bodied wine lover. At the moment, I am really enjoying The Work of Time 2010 by Springfield estate which is a Bordeaux blend.

What has this experience taught you?

If you want it, go and get it! Life has so many surprises.

5 tips for aspiring bloggers?

  1. You can’t just do Social Media – the industry is too competitive for that.
  2. Don’t start a free blog, start a website, invest in the platform and get it done properly.
  3. Invest in a proper camera with built-in Wifi.
  4. Make sure you have a good Data contract or portable Wifi device. You will be chowing more than 8GB of data every month.
  5. Don’t expect instant results. Consistency and determination is key. Blogging does not earn you money, building a good brand and strong relationships does.

Best winery to visit on a cold winter’s day?

Definitely farms with good food and fire places. Try De Grendel, Morgenhof, Tokara and Bilton.

Visit Leanne’s blog ‘The Wine Girl Cape Town’ at 

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