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Interview with Jade Robertson


Meet Jade Robertson, lover of fashion, Bcom Law graduate and first runner up in the South African Blog Awards 2013. Through her blog Just Jade, she aims to both inspire and open up the minds of her readers, while keeping things local. With big dreams of reaching international status and a finely tuned understanding of fabrics and creations, her readers can relate and learn from the writings and works of Just Jade.

Where does your love for fashion come from?

I think my love for fashion comes from my inheritance. My grandma and great grandma were both seamstresses. My mom who also has a love for fashion learnt how to sew and even still today she makes some of my clothes. I think being fashionable is something that comes naturally to the women in my family.

How would you describe your own style?

My style is simple and sexy. I love form fitting clothes and I tend to wear patterns and prints, but when I really think about it I am a minimalist at heart.

What made you decide to start a blog?

I started studying Bcomm law in 2009 and even though I completed and went on to do my LLB I always felt a little sad – as if law wasn’t what I was supposed to be doing. When I completed my Bcomm law degree and was about to start my LLB degree I started my blog. Blogging kept me sane and kept my mind off the stresses of being a legal student, it made me happy and made me feel as if I worked and was a part of the media and fashion industry.

Why do your readers follow you?

I can’t be confident in saying exactly why my readers follow me. I hope it’s because I inspire them and maybe they can see a little bit of themselves in me. I’m sure a lot of them follow me because of the fashion and outfits that I style, but I like to think it’s because they like the person that comes across in my blog posts and pictures.

What, according to you, makes a good blog?

Amazing, good quality and creative pictures. Content is also very important because even though the main aspect of most blogs are the pictures, you need to give your followers some insight into what inspired the post or maybe even a little chat on how you’re doing in life right now. There might be a reader or two just waiting to read your outlook on life and waiting be inspired by it or be able to relate to it.

How do you decide what to write about in order to keep content fresh?

If it’s not a campaign that I’m doing with some company or a deadline that I have, then I usually decide on what to write about according to how I feel. It revolves around what type of space I’m in and how I feel. A lot of my posts are about what I’m going through in life at that time and I don’t blog much when I’m feeling uninspired.

Do you run ads/promotions for brands and merchants on your site?

Yes I do, but it does depend on the type of ad/promotion. I look at whether it would be something my readers can relate to or if it’s something they would generally be interested in.

What tools/channels do you use to attract readers?

I use Social Media. My Instagram, Twitter and Facebook are definitely the biggest tools to attract readers. Sharing my blog posts on these platforms creates a buzz around them and the posts then get a much bigger reach than what it would have received if I just posted it on the blog.

You were a first runner-up in the 2013 Blog Awards. What advice do you have for aspiring bloggers?

Try your best to be yourself, let that shine through in your work. There are so many bloggers out there, but there is only one of you so remember that and be unique. People/companies/industry won’t take you seriously if you don’t put in the effort (believe me it’s easy to tell if you don’t).

Your favourite dining spot in the Mother City right now?

Sotano in seapoint 🙂


You can follow Jade Robertson via her blog or via Twitter @JustJadeBlog.

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