Many publishers are faced with a big challenge: how to get people onto their sites. As an affiliate, the more traffic you get, the more revenue you will be able to generate from it. But building traffic can be a long process and some important steps need to be followed.
One of the first things to check is your website design. If your website does not attract people, they will leave your page very quickly and all your effort in bringing traffic will be for nothing. Getting your site optimised for mobile will allow you to reach a bigger proportion of internet users and will ensure that you are not losing potential traffic.