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IAB PWC Ad spend report


The annual IAB SA Internet Advertising Revenue Report, conducted by PwC, shows a growth of 15% in online advertising revenue from 2013 to 2014. This growth, at a rate of more than three times the current CPI, provides a clear indication of the rapid growth of both the size and importance of the digital marketing industry in South Africa. Online advertising revenues rose from R452 million to R566 million, while search Internet advertising revenues surged to R865 million, up from R680 million. The estimated total revenue of the online advertising market in 2014 is estimated at R1.5 billion. Read more.

Source: IAB.net

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