Advertisers (Merchants)

How does online performance marketing work?
Performance marketing is a marketing practice in which a business rewards one or more affiliates (publishers) for each visitor or customer brought about by the affiliate’s marketing efforts. AdMarula facilitates this process by providing a system and market place that connects online advertisers and publishers, and by assisting with the tracking, management and administration of the affiliate programs. For more information visit our ‘How it works’ page.
How do I get started?
First we discuss what your product/offer/objectives are so we can choose a campaign model or combination that’s just right. Next we discuss your budget or payout rate. It’s important to have an attractive end-user offer, as well as an attractive publisher offer in order to get the best results. Once this is done, we implement and test the tracking and upload the creative. Finally, your program is added to our affiliate area, and before you know it you will start to see results.
What does it cost?
As a network, our fee is 30% of the total commission paid to the publisher (an industry standard). For example, if your payout to the publisher is R100 for each sale, then AdMarula’s earnings will be 30% of R100 (R30). The publisher will still receive the full R100.
How does my ad / banner get promoted in your publisher network?
Once you sign up as an Advertiser, your program/s will be added to our affiliate area where Publishers can view and apply to run one or more programs. In addition, your program will be promoted on our website www.admarula.com under ‘Featured programs’. Once a publisher has been approved, your ad will be displayed on their site and they will be remunerated for the traffic/leads/sales they generate for you. Our affiliates include website owners, e-newsletter distributors and bloggers.
How much does the publisher earn?
You decide your payout rate upfront. This can either be a flat fee or commission (a % of the total sale value) that you pay the publisher for each action they generate. Remember that the more attractive your offer, the better placements and affiliates you are likely to attract.
Will I receive any reporting on the performance of my program?
When you sign up as an Advertiser you get access to your own secure Advertiser interface where you can manage your account, view your campaign statistics, upload creative etc. You’ll be able to see how many times an ad was displayed or clicked, the CTR (click-through rate) and ECPM (effective CPM which is earnings / impressions x 1,000). It also tracks conversions, top selling products, leads and transactions and much more. Reports can be exported to Excel, PDF, CSV and XML.
What support do you offer?
To get started we assist you with training, templates and general setup. Your Account Manager is available whenever you have questions, plus we have an excellent technical support team who can deal with any technical queries you may have. We also offer a hosting service for all your creative. Please ask your Account Manager for more information.

Publishers (Affiliates)

What is online performance marketing and how does it work?

Please visit our ‘How it works’ page.

How do I join the AdMarula network as an affiliate?

It’s very easy. Register through our online registration form, insert our tracking code and once approved you can start displaying ads and start earning

Will it cost me anything to join your network?

No, it’s completely free to join and to participate in any of the programs.

Do I need to have a website to join AdMarula?

Not necessarily. If you intend to only focus on PPC (Pay-Per-Click) advertising through Google AdWords, Overture or similar you do not need to have a website. If you are planning on only using PPC you should register with Google.co.za as your website, make sure you state clearly that you are doing PPC in the site description. Alternatively you can register your site with just a single landing page explaining what you intend to do so that the Advertisers can clearly understand what you are doing when reviewing your program applications.

How much will I earn?

It is up to each advertiser (merchant) how much they are willing to pay a publisher for a specific result. As a network we add 30% commission on top of the total commission paid to the publisher (an industry standard). For example, if the advertiser pays the publisher R100 for each sale, AdMarula’s earnings will be 30% of R100 (R30).

How and when will I receive payment for the results I generate?

AdMarula pays publishers on the 20th of each month with a two-month lag i.e. you will be paid on the 20th August for commissions earned in June. This lag allows us to collect payment from the Advertisers and to validate transactions. Through our online Publisher interface you can view and follow your earnings at any time. In order to get paid you would need to have earned the minimum amount (R500) for that month – otherwise it will be rolled over to the next month and paid out once you have reached this amount.

What types of publishers do you have in your network?

Our affiliates include website publishers, e-newsletter distributors and bloggers.

Who is responsible for approving or denying publishers?

AdMarula reserves the right to approve or turn down any publisher application. We do not allow sites that display content of a sexual, racistic, violent, radical religious and political, or illegal nature, into our network. In addition, advertisers can also approve or deny applications to their programs, themselves.

Why are cookies important?

A cookie (also known as an HTTP cookie, web cookie, or browser cookie), is a piece of data that is sent to and stored on a user’s PC in order to authenticate or identify a user’s session or preferences, shopping cart contents, or anything else that can be accomplished through storing text data. The cookie time determines how long the information is stored on the user’s computer. For example a 30-day cookie time means that the sale will still be registered up to 30 days after the user first clicked on the ad. Different merchants will offer different cookie times – this will be specified in the program.

My application to a program was denied. Can I re-apply?

Yes, you can re-apply once. In order to re-apply you need to add another site to your account. To do this:

  • In your AdMarula account click “Settings”
  • Click “site information”
  • Click “register another site”
  • Complete your details again (please note that you should call the site Whatever2 so that you can distinguish it from the original in the drop-down box. For instance if your site name is ShoppingSA then calling the second site ShoppingSA2. (Naturally the URL stays the same).
  • Navigate to the program you want to apply to again
  • In the program settings page (APPLY) select your new site and apply again as usual.

NOTE: Please do not re-apply to a program if your site was “denied” and your commissions were removed.

How do I get graphical elements (banners and links) for a program?

Just follow these steps:

  • On the “Program settings” page click on the “Links” tab.
  • Click a “graphical element category” link.
  • In the table of graphical elements, under the column heading “Website status” you will see the links “show code” and “add to pools” – click the “show code” and a pop-up window will open.
  • Select the options you wish to use in the “show code” pop-up window (ensure that you select the correct website from the drop-down list in section 1)
  • Copy and paste the text in section 4 to your webpage.

NOTE: When you wish to add a text link, repeat steps 1- 2 then: Under the “Graphical element name” column in the table – click the “text link” and then click the “show code” link and continue to follow steps 4 – 5 above. Make sure you deselect the use cache prevention when doing this. You can also get text links from banners by selecting the ‘custom’ option in the show code screen.

How does AdMarula track clicks, leads and sales?

AdMarula uses cookies to track advertiser sales and leads. Cookie Tracking is the most popular method to track customers “from click through to order”. When a user clicks on your affiliate link a small text file is written, a “cookie”, to the user’s browser. This cookie holds your affiliate ID, which can be identified at the advertisers order page to credit for referred sales. The cookie that records your affiliate ID can “live” for as long as the advertiser desires, allowing you to get credit for customers who clicked on a link weeks, or months, before finally purchasing or making a repeat purchase.

How do I view my website reports?

It is possible to view an overview of your statistics or an in depth analysis of your website statistics through the selection of reports within the AdMarula interface. The reports are located within your account under REPORTS and OTHER REPORTS in the menu on the left hand side. With most of the reports you are able to export the details into “pdf” (Adobe Acrobat) or “xls” (Excel Spreadsheet) format, to do this please select the relevant “View report as:” option.