AdMarula welcomes Drive Dry to the network with their ‘Declare & Win!’ campaign. Drive Dry was launched seven years ago with the objective of changing consumer behaviours and attitudes towards drinking and driving. The concept is to drive dry or not drive at all. People can declare whether they will be “driving and NOT drinking” or “drinking and NOT driving” and in doing so, stand a chance to win a fantastic prize giveaway. CPL program.
Publishers can apply now!