CPL stands for 'cost per lead' and is an online advertising pricing model where the advertiser pays for
an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called
online lead generation. The main objective of a CPL campaign is to generate leads. The campaign
process involves classifying prospective customers and qualifying their probability to buy in advance
of making a sales call.

What is the difference between CPA and CPL?

CPA stands for ‘cost per action’ or more specifically ‘cost per acquisition’. In a CPA campaign the advertiser only pays when a desired action has occurred, usually a sale. With the CPA model, the advertiser pays the publisher either a flat fee, or a percentage (commission) of the value of each sale, for each action generated.

Set up your CPL campaign with AdMarula today. Email contact@admarula.com