CPA

CPA stands for ‘cost per action’ or more specifically ‘cost per acquisition’. In a CPA campaign the advertiser only pays when a desired action has occurred, usually a sale. With the CPA model, the advertiser pays the publisher either a flat fee, or a percentage (commission) of the value of each sale, for each action generated.

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The key to a successful CPA campaign is to use a targeted approach. Make sure your message is clear, that it speaks directly to the users you are targeting, and that your call-to-action (what you want the user to do) is clear and visible.