CPA stands for ‘cost per action’ or more specifically ‘cost per acquisition’. In a CPA campaign the advertiser only pays when a desired action has occurred, usually a sale. With the CPA model, the advertiser pays the publisher either a flat fee, or a percentage (commission) of the value of each sale, for each action generated.
Set up your CPA campaign with AdMarula today. Call +27 (0)21 880 0839 or email firstname.lastname@example.org