CPA stands for ‘cost per action’ or ‘cost per acquisition’- also known as the holy grail of online advertising. In a CPA campaign the advertiser only pays when a desired action has occurred, which is why this is arguably the most cost efficient form of online advertising. The actions could range from a user completing an online form, subscribing to a newsletter or making a purchase. With the CPA model, the advertiser pays the publisher either a flat fee, or a percentage (commission) of the value of each sale, for each action generated.
Set up your CPA campaign with AdMarula today. Call +27 (0)21 418 1800 or email firstname.lastname@example.org