For marketers and publishers alike, creating content that is interesting, engaging and which help increase readership or sales can be quite tricky. How do brands and publishers manage to reach to their users and get them to come back? Also, how do they get them to engage with their products and content?
With the appearance of social media, we have seen the rise of branded social media pages on Facebook, Twitter and other networks. Getting a higher amount of followers can sometimes be used to define a successful social media presence. However, a high amount of likes or followers does not equal to a high level of engagement from the users and a big proportion of the fans are not coming back to the pages on the regular basis. Building an online community could potentially solve the content creation and increase the level of engagement for both readers and clients.
An online community relies on a combination of editorial content, user-generated content and networking. It’s the definitive place for information and communication around specific topics. (contentmarketinginstitute.com)
How to reach users through community-based networks?
How can Online Communities create engagement?
Starting your own online community can be an effective way to create useful and compelling content, provide important insights from a specific target audience, and increase your ad revenue.
Caroline Pourteyron – Head of Operations