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Bloggers’ Escape-from-Reality


On the 9th of October, AdMarula sponsored and participated in the Bloggers’ Escape-from-Reality event organised by Fashion blogger & AdMarula publisher Lee Fraser with

The main purpose of the event, which took place over a weekend, was to allow the public to peek behind the scenes of South Africa’s growing blogger community. It was also aimed at bringing together brands and bloggers to network and exchange creative ideas on how to best work together.


AdMarula, as one of the sponsors, was invited to The Bromwell for the commercial evening. This was the occasion for us to meet 11 of South Africa’s rising Fashion bloggers and social media influencers and I would encourage all aspiring bloggers to take a look at these for inspiration: Lee Fraser (, Ruth Hartman (, Angel Vasquez (, Lisa Marie Fortuin (, Raylene Harvey ((, Annuel Ahmar (, Mark Fitsgibbon (, Bianca & Kamara Sivada (, Shiraz Reddy (, and Mathew Jacobs (Socialite).

During a short presentation, AdMarula explained performance marketing to an attentive audience and also demonstrated the importance for bloggers to join a network such as AdMarula in order to monetise their sites and social media influence.

We also met some beauty brands who saw an opportunity in using this intimate medium to communicate with potential customers.

We are also looking forward to attending the Bloggers Escape from Reality Cocktail Party on the 29th of October in Cape Town, for another evening filled with useful networking and ideas sharing.

Watch the Bloggers Escape Vlog.

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