This year black Friday falls on the 24th November. A term most of us haven’t heard of until a few years ago, Black Friday is fast becoming the most important date in the online shopping calendar. Whether you’re a small or large retailer, you may wonder whether it’s a good idea to participate in the mayhem of the day where crowds pack shops and storm websites looking for bargains. Here are some pros and cons to consider.
As can be seen above, there’s no clear-cut answer to whether Black Friday and Cyber Monday deals are for you or not. Black Friday sales between 2015 and 2016 more than tripled, and the same is expected for this year if not more. So some strategy and consideration is definitely necessary from marketers in order to maximise this opportunity. With only 4 weeks to go, now is as good a time as ever.
Daniel Gross – CEO