Christmas is around the corner and during this busy period, e-commerces and publishers alike need to make sure they are 100% ready. A big part of merchants’ revenue is coming from the sales made during the festive season. In some instances, 20-40% of merchant’s annual revenue is made during this period (theguardian.com). On the publisher side, AdMarula saw a 30% increase in commission paid to publishers for November 2013 compared to the monthly average. Here are some tips to help you prepare for the festive season.