As a small or medium enterprise, navigating the digital advertising landscape can be daunting and budgets are likely tight. Small businesses do not always have a dedicated marketing team to promote their business. Affiliate marketing offers a cost-effective, low risk and efficient way to drive more traffic to your business and increase profits. However, while having a terrific affiliate marketing network is a huge advantage for small businesses, you still need to be selective in who you choose.
Rather than accepting everyone into your program, it is best to have a vetting process in place. In the same way that an ecommerce search marketing strategy impacts your brand’s visibility, your affiliates also impact your brand image and reputation. This is often where a reputable affiliate network company can help. Not only will they assist in finding publishers relevant to your offer/product, but they will also do all the checks to eliminate illegitimate sites and potential fraudulent traffic.
A network should also provide transparent, real-time reporting on your affiliate program, assist with uploading creatives and content, and deal with the invoicing and payment of publishers on your behalf. You can of course run your own inhouse affiliate program, but you will need to allocate resources towards this and make sure you do your homework.
Much like the search engine strategies used in ecommerce, affiliate marketing will help increase your product exposure and increase sales. Here’s a rundown of its benefits:
This is one of the primary reasons small businesses choose to utilize affiliates to promote and sell their products or services. By channeling your promotion efforts through an affiliate program, you are gaining influence and direct access to a receptive, highly targeted audience more likely to buy from your company.
The Publisher Team