Your AdMarula guide to digital & search marketing terms and acronyms
Customer Lifetime value The total revenue a business can expect from a single customer.
Cost per lead
An online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer, interested in the advertiser offer.
Cost per mille or Cost per 1,000 impressions
The online advert cost per thousand views (M=1,000 in roman numerals), so CPM = C=Cost P=Per M=1,000 as in banner advertising you pay for each 1,000 ad views your banner gets.
Cost per sale
An online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement.
Cost per transaction
A type of CPA method that allows advertisers to pay whenever a visitor who clicked on their advertisement generates a transaction, usually a sale.
Comparison shopping engine or Custom search engine
A price comparison service (also known as shopping comparison or price engine) allows individuals to see different lists of prices for specific products.
Cascading style sheet
A style sheet language used to describe the presentation semantics (that is, the look and formatting) of a document written in a markup language.