Daniel GrossAdMarula was founded by Daniel Gross and Daniel Bernholc, a Swedish duo with backgrounds in system development and financing of early-stage tech businesses. Amongst his previous roles, Bernholc was formerly the CTO at TradeDoubler, one of Europe’s largest and most successful performance marketing networks, while Daniel Gross has gained extensive experience in working with tech start-ups across Europe, the US and Israel.
Daniel BernholcAfter spending some time in the country and speaking to various players in the industry, they identified a need for a new network in South Africa, where the online landscape is in an exciting phase and advertisers need more flexible and transparent options than the traditional advertising route. So in early 2011 they joined up with a local investor and started AdMarula.
Our aim is to be a truly transparent performance marketing partner for online businesses and publishers, and increase understanding and awareness of performance marketing in the industry.
We always appreciate comments and feedback on how we can help improve our business and the industry.