I would like to start by wishing all of our publishers a delightful and happy new year! A new year to me signifies a new start or beginning. For publishers in the Internet world it means getting back to crunch time – updating your websites and making sure all your links are working fine. With an ever growing number of new Web Moguls making their appearance, there also comes fresh competition.
Read the full article.
I was privileged enough to attend the annual A4U Performance Marketing Expo in London on the 16th and 17th October. It was great to speak to some industry experts, see what the newest trends and technologies are, and listen to some of the hot topics of discussion. One thing that struck me while I was there, is how much more regulated and transparent the affiliate marketing industry is over there.
At AdMarula one thing that we work very hard at getting right is keeping our network free from cheaters. I would like to think that all networks have this ambition, because ‘bad traffic’ caused by fraudulent activity is unfortunately a reality and a down-side of the e-commerce world – and if not managed properly, can give a network and its publishers a poor reputation.
Before you can control fraud, it’s important to be aware of a few facts. Read the full article
It’s hard to believe that we are now officially in the last quarter of 2012. It has been great to see a raft of new merchants and publishers join our network during Q3 – an especially good quarter for AdMarula transaction wise. The race is clearly on as investors, retailers and Internet entrepreneurs try to tap into what many believe will be a fast growing e-commerce economy in the coming years, both in South Africa and the rest of Africa.
Read the full article.
The word ‘network’ is defined as: “An arrangement of intersecting horizontal and vertical lines’. So this got me thinking. In many ways AdMarula is exactly that. An arrangement of offers and products (horizontal lines if you like), and publishers (vertical), who intersect in order to produce results. However to ensure your network doesn’t have any holes, you need to make sure that those intersections are strong i.e. relevant and beneficial on both ends. Read more
Daniel Gross – AdMarula CEO
Reflecting on recent months, I have seen a lot of vibrant website owners and bloggers come alive and utilise the AdMarula network. I have the privilege to be working with ambitious publishers who are mastering the art of blogging and making money on the web, whilst staying true to their uniqueness.
It is especially encouraging to see that some of South Africa’s top bloggers have recently joined our network. The quality of our blogger community brings a positive association with the products we market and therefore has a great impact on how a particular product is perceived by consumers. Read more