AdMarula, the new performance marketing network in South Africa, has experienced very strong growth over the past few months. With the holiday season just around the corner, online merchants are pulling out all the stops to promote their offers and increase sales. Percentage wise, the volume of transactions on AdMarula’s platform has grown by triple digits from end September to the end of November, while average daily publisher commission earnings have grown at an even more aggressive rate.
The company, which provides an independent market place for online merchants and publishers to connect and run performance based marketing campaigns, has been positively surprised by the interest and are receiving enquiries on a daily basis from new advertisers that want to join the network.
“It’s still early days, but so far we are very happy with the results of the first few months”, says Daniel Gross, CEO of AdMarula. “We are working hard to ensure that all new programs get good exposure on our network, and are monitoring activities and transactions closely. It is important for us and our clients that we continue to grow at a healthy pace while still delivering a high level of service. The next few months will be very important and we should start to see some interesting trends.”
Affiliate marketing is a performance based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Because it is performance based, there is virtually no risk to the advertiser as they only pay commission once an affiliate has delivered the results.
“There is clearly an appetite with businesses in South Africa for an advertising model that is transparent and where advertisers know exactly what they are paying for and where the results are coming from”, continues Gross. “What is also interesting is that we are starting to see some of the largest South African online publishers join our network. This is very encouraging.”