I was privileged enough to attend the annual A4U Performance Marketing Expo in London on the 16th and 17th October. It was great to speak to some industry experts, see what the newest trends and technologies are, and listen to some of the hot topics of discussion. One thing that struck me while I was there, is how much more regulated and transparent the affiliate marketing industry is over there.
At AdMarula one thing that we work very hard at getting right is keeping our network free from cheaters. I would like to think that all networks have this ambition, because ‘bad traffic’ caused by fraudulent activity is unfortunately a reality and a down-side of the e-commerce world – and if not managed properly, can give a network and its publishers a poor reputation.
Before you can control fraud, it’s important to be aware of a few facts. Read the full article
A few of us headed up north to attend the annual A4U (Affiliates4U) Performance Marketing Expo in London. This year it was held at the Hilton Metropole in West London. A jam-packed agenda, well attended as well as plenty of networking opportunities, it’s definitely a very useful event for anyone who would like to get to grips with the latest trends, technologies, people and companies in the performance marketing arena.
Our August ‘Profile of the month’ is Bennie Stander, a man who has been on all sides of the fence (merchant, publisher and network) in affiliate marketing since 2003. Best described a ‘an online marketing specialist, performance marketing strategist and online entrepreneur’, he gives us his take on cookie times, what mobile means for affiliate marketing, the publisher/merchant relationship, and what aspiring affiliates need to think about to be successful.
Read the full interview.
Cape Town, 3rd April 2012: AdMarula, the South African performance marketing network, has experienced another strong quarter. Percentage wise, merchant transactions on the platform grew by triple digits compared to the previous quarter, while the number of affiliates in the network and the average earnings per publisher has more than doubled since the end of 2011.
“The increase of merchant programs on the network, strategic recruitments to the team and Valentine’s season have all contributed to the growth’, says Daniel Gross, CEO of AdMarula. “It has been a very busy few months for us, there has been a strong uptake in the market and the discussions we had and the relationships we have been building with several new merchants earlier in the year has started to pay off”, continues Gross.
According to a recent report released by The Boston Consulting Group, titled ‘The $4.2 Trillion Opportunity – The Internet Economy in the G-20’, South Africa’s e-Commerce industry is expected to double in size from $2 billion in 2010 to $4 billion by 2016, making up 1.5% of the total Retail industry. The future for online retailers in South Africa is therefore looking bright.
“The fact that we are seeing a strong increase in the number of online sales on our platform is encouraging since people are not only using the Internet as a channel for research and information, but also for making purchases. This is an important gap that needs to be bridged in order for the South African e-Commerce industry to grow and catch up with the rest of the world, says Gross.”