Tag: performance marketing network

PM success poses competition for shops

Posted on May 8, 2013 by Lico

Daniel-Gross-May13It was interesting to read about a recent survey done by TradeDoubler, one of Europe’s top performance marketing networks, about the impact that performance marketing channels are having on brick-and-mortar shops. The survey was done across 2,500 smartphone users from several European countries who regularly shop online. The results have definitely caused a bit of a stir…

Read the full article.

Online marketing network continues to do well amidst conservative economic outlook

Posted on April 7, 2013 by Lico

Press release

AdMarula-Performance-Marketing

 

Cape Town, 8th April 2013: AdMarula, the online performance marketing network that launched in South Africa in 2011, continues to grow despite a conservative and somewhat pessimistic economic outlook here and abroad.

According to SA’s leading economic consultants, Econometrix, the global downturn in GDP is set to continue in 2013 through to 2014 and is expected to ease in 2015. Furthermore, the IMF (International Monetary Fund) forecast growth for South Africa to be 3.6 percent between 2012 and 2016. All in all making 2013 a year where most companies and investors will be careful and selective where they spend their Rands/Dollars, while waiting for some sign of things ‘lightening up’.

“In light of this economic backdrop, it is very encouraging that AdMarula continues to grow at a healthy pace – in fact Q1 results already exceeded our expectations in terms of transaction volumes on the platform, having increased by 45% compared to Q4 last year. This is very good news for our clients and our publishers. We have also seen a spike (30% increase) in new publishers joining our network during the first few months of the year”, says Daniel Gross, CEO at AdMarula.

Despite stricter approval processes for consumer credit, the Financial sector is doing particularly well on the network with several new loan and insurance providers joining AdMarula as clients in recent months.

“With marketing budgets being one of the first cost centres to be scrutinized when the economy is slow, marketing managers are under pressure to find channels that are accountable and measurable – it is hard to find a channel that ticks these boxes better than performance-based affiliate marketing”, says Gross.

AdMarula’s current client base includes brands like 5Rooms, All4Women, FlightSite, Frank.net, Homechoice, Interflora, Travelstart, Wonga and more.

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AdMarula growth confirms demand for performance-based marketing channel in SA

Posted on July 4, 2012 by Lico

Press Release

Daniel-GrossAdMarula, the online performance marketing network that launched in South Africa last year, continues to grow at an impressive rate – and more advertisers and merchants are joining on a weekly basis.

Percentage wise, the total number of clicks, online sales, and publisher commissions grew by more than 200% in the second quarter of 2012 compared to the previous quarter, while the number of publishers in the network has, again, more than doubled. The company has seen a raft of new clients join in the last few months, particularly in the e-commerce, fashion, financial services and travel segments.

“We are happy with the growth of the company so far, but it’s important to stay focused and continue to do what we do and do it well”, says Daniel Gross, CEO of AdMarula. “Seeing these numbers confirms that we are doing something right, and that there is a real need for a transparent, performance-based marketing channel in South Africa.”

According to a recent study released by MasterCard and World Wide Worx, South Africa’s e-commerce industry is expected to grow by 23% in the next six months to R2.6-billion, while the IAB (International Advertising Bureau) is predicting healthy growth estimates for affiliate marketing over the next year.

“There is a real lack of research and information about the affiliate marketing industry in South Africa. This is something AdMarula is hoping to change. Our database will soon be at a point where we can start to look at performance trends and online transaction volumes across various segments, and on a high-level this information can be very useful in providing insight into our industry and helping to advocate for the affiliate marketing channel. Of course the confidentiality of our clients and their individual performance will always be kept highly confidential”, says Gross.

AdMarula’s current client base includes brands like 36Boutiques, FlightSite, Interflora, Loansdirect, Travelstart, Wonga, Youinsure and more.

New performance marketing network shows strong growth

Posted on December 1, 2011 by Lico

AdMarula shows strong growthAdMarula, the new performance marketing network in South Africa, has experienced very strong growth over the past few months. With the holiday season just around the corner, online merchants are pulling out all the stops to promote their offers and increase sales. Percentage wise, the volume of transactions on AdMarula’s platform has grown by triple digits from end September to the end of November, while average daily publisher commission earnings have grown at an even more aggressive rate.

The company, which provides an independent market place for online merchants and publishers to connect and run performance based marketing campaigns, has been positively surprised by the interest and are receiving enquiries on a daily basis from new advertisers that want to join the network.

“It’s still early days, but so far we are very happy with the results of the first few months”, says Daniel Gross, CEO of AdMarula. “We are working hard to ensure that all new programs get good exposure on our network, and are monitoring activities and transactions closely. It is important for us and our clients that we continue to grow at a healthy pace while still delivering a high level of service. The next few months will be very important and we should start to see some interesting trends.”

Affiliate marketing is a performance based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Because it is performance based, there is virtually no risk to the advertiser as they only pay commission once an affiliate has delivered the results.

“There is clearly an appetite with businesses in South Africa for an advertising model that is transparent and where advertisers know exactly what they are paying for and where the results are coming from”, continues Gross. “What is also interesting is that we are starting to see some of the largest South African online publishers join our network. This is very encouraging.”