AdMarula, the online performance marketing network that launched in South Africa last year, continues to grow at an impressive rate – and more advertisers and merchants are joining on a weekly basis.
Percentage wise, the total number of clicks, online sales, and publisher commissions grew by more than 200% in the second quarter of 2012 compared to the previous quarter, while the number of publishers in the network has, again, more than doubled. The company has seen a raft of new clients join in the last few months, particularly in the e-commerce, fashion, financial services and travel segments.
“We are happy with the growth of the company so far, but it’s important to stay focused and continue to do what we do and do it well”, says Daniel Gross, CEO of AdMarula. “Seeing these numbers confirms that we are doing something right, and that there is a real need for a transparent, performance-based marketing channel in South Africa.”
According to a recent study released by MasterCard and World Wide Worx, South Africa’s e-commerce industry is expected to grow by 23% in the next six months to R2.6-billion, while the IAB (International Advertising Bureau) is predicting healthy growth estimates for affiliate marketing over the next year.
“There is a real lack of research and information about the affiliate marketing industry in South Africa. This is something AdMarula is hoping to change. Our database will soon be at a point where we can start to look at performance trends and online transaction volumes across various segments, and on a high-level this information can be very useful in providing insight into our industry and helping to advocate for the affiliate marketing channel. Of course the confidentiality of our clients and their individual performance will always be kept highly confidential”, says Gross.
AdMarula’s current client base includes brands like 36Boutiques, FlightSite, Interflora, Loansdirect, Travelstart, Wonga, Youinsure and more.