Tag: performance-based marketing

Affiliate News – A4U Expo Insights

Posted on November 5, 2012 by Lico

Bernadette-Homor-Nov12The week before last we had the pleasure of attending the internationally acclaimed Affiliate and Performance Marketing Conference in London (A4UExpo). Our team have definitely seen opportunities of growth and expansion and met loads of interesting people. At the same time we were proud to represent a country where online performance marketing is only just starting to take off.

The conference brought together great thinkers and likeminded decision makers of companies specializing in internet marketing and performance-based marketing on an international platform. The key speakers were carefully selected and topics very insightful and educational. Entrepreneurial spirit and innovation was a key subject matter and the basis of discussion for a number of the panels. Read the full article.

AdMarula growth confirms demand for performance-based marketing channel in SA

Posted on July 4, 2012 by Lico

Press Release

Daniel-GrossAdMarula, the online performance marketing network that launched in South Africa last year, continues to grow at an impressive rate – and more advertisers and merchants are joining on a weekly basis.

Percentage wise, the total number of clicks, online sales, and publisher commissions grew by more than 200% in the second quarter of 2012 compared to the previous quarter, while the number of publishers in the network has, again, more than doubled. The company has seen a raft of new clients join in the last few months, particularly in the e-commerce, fashion, financial services and travel segments.

“We are happy with the growth of the company so far, but it’s important to stay focused and continue to do what we do and do it well”, says Daniel Gross, CEO of AdMarula. “Seeing these numbers confirms that we are doing something right, and that there is a real need for a transparent, performance-based marketing channel in South Africa.”

According to a recent study released by MasterCard and World Wide Worx, South Africa’s e-commerce industry is expected to grow by 23% in the next six months to R2.6-billion, while the IAB (International Advertising Bureau) is predicting healthy growth estimates for affiliate marketing over the next year.

“There is a real lack of research and information about the affiliate marketing industry in South Africa. This is something AdMarula is hoping to change. Our database will soon be at a point where we can start to look at performance trends and online transaction volumes across various segments, and on a high-level this information can be very useful in providing insight into our industry and helping to advocate for the affiliate marketing channel. Of course the confidentiality of our clients and their individual performance will always be kept highly confidential”, says Gross.

AdMarula’s current client base includes brands like 36Boutiques, FlightSite, Interflora, Loansdirect, Travelstart, Wonga, Youinsure and more.

An industry of absolutes

Posted on March 1, 2012 by Lico

Daniel_GrossTransparency is a powerful thing. Running a performance-based marketing company is all about being transparent, and this brings some very interesting dynamics to the table. It is an industry of absolutes – you either deliver results or you don’t. There really isn’t anything in between. As a network in a fairly new market, you are scrutinized from many angles, but at the end of the day our business and our industry is all about results. Be that a click, lead or a sale. “The proof is in the pudding” as they say!

As online marketing and brand managers are becoming more sophisticated, so are the requirements to get the maximum ROI and best possible results for each ad Rand spent. Thanks to sophisticated technology it is now possible to analyze the user journey in incredible detail. This availability of valuable information and insights is bringing the data to life, and shapes the foundation upon which many important budgeting decisions are made. Whether one likes this approach or not, it is the direction in which the world is moving.

Of course results do not just come by itself, it requires hard work, knowledge, and commitment. It means staying in tune with ever-changing technologies, always being one step ahead of the end-consumer, and knowing how to turn that valuable click into a converted customer. So I would like to thank each of our publishers who are doing exactly that, every day.

As always, please feel free to contact me directly with your comments at daniel@admarula.com.

Daniel Gross – CEO, AdMarula

AdMarula welcomes new Head of Affiliates

Posted on January 3, 2012 by Lico

Bernadette_HomorAdMarula has appointed Bernadette Homor from Media Digital Agency, as its new Head of Affiliates. Homor has spent several years abroad where she held Affiliate Manager positions at Betfair, Expekt.com and Netrefer, before returning to South Africa in 2010. She has gained extensive experience in developing and structuring affiliate programs, managing partners and publisher relationships, technical software development and product integration, and media tracking and serving.

Homor will step into her new role on the 9th January. Her main responsibilities will include managing the growth and acquisition of AdMarula’s publisher network, forging relationships with key partners, and assisting affiliates with practical guidance to help improve their strategies and results.

“Being an entrepreneur myself I am very excited about joining a new company that, in the few months since it launched, has shown impressive growth”, says Homor. “My experience should help to build on the foundation that has been laid by the team so far, and contribute to AdMarula achieving the ambitious targets it has set out for the next few years. Having also been an affiliate myself, one of my priorities will be to provide mentoring and thereby empower our affiliate partners with knowledge and practical skills to grow their businesses.”

Affiliate marketing is a performance-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. As an industry it is growing in South Africa, as more and more merchants and publishers are realising the benefits of this model.

“We are delighted to have Bernadette on board, says Daniel Gross, CEO of AdMarula. This is a very important and strategic recruitment for us, and one with which we have taken our time to find the right person. I have the fullest confidence that Bernadette will be a very valuable contribution to our team and to the business.”