Welcome to our blog, and welcome to AdMarula. Whether you are an affiliate, merchant or agency, we hope that you will join our network and experience the benefits of performance marketing first hand. We are extremely excited about launching a new network in South Africa, where Internet usage is growing at an exponential rate. Unique users passed the 5 million mark in 2010 and are expected to reach 9 million by 2014. In addition, online sales are expected to grow by 40% in 2011, according to a research study conducted by World Wide Worx.
AdMarula’s objectives are clear;
1) provide online Advertisers and Affiliates with better technology to manage their affiliate programs,
2) bring transparency and increased awareness to the online performance marketing industry in South Africa, and
3) provide better service and pricing than our competitors.
If you are new to the industry, be sure to visit our FAQ and How it works pages. We will do our best to keep this blog interesting, up-to-date and useful for you. For those of you who haven’t managed to follow the news over the last few weeks, here are some headlines that you may find interesting:
How a flexible and scalable website is key to prolonged success [WordCamp]
Effective Measure report for South Africa August 2011
Mobile Used Through The Week, While PC Used Only On Weekdays
Turning the light on digital advertising
Sources: TheMediaOnline, Memeburn, DMMA