AdMarula has appointed Bernadette Homor from Media Digital Agency, as its new Head of Affiliates. Homor has spent several years abroad where she held Affiliate Manager positions at Betfair, Expekt.com and Netrefer, before returning to South Africa in 2010. She has gained extensive experience in developing and structuring affiliate programs, managing partners and publisher relationships, technical software development and product integration, and media tracking and serving.
Homor will step into her new role on the 9th January. Her main responsibilities will include managing the growth and acquisition of AdMarula’s publisher network, forging relationships with key partners, and assisting affiliates with practical guidance to help improve their strategies and results.
“Being an entrepreneur myself I am very excited about joining a new company that, in the few months since it launched, has shown impressive growth”, says Homor. “My experience should help to build on the foundation that has been laid by the team so far, and contribute to AdMarula achieving the ambitious targets it has set out for the next few years. Having also been an affiliate myself, one of my priorities will be to provide mentoring and thereby empower our affiliate partners with knowledge and practical skills to grow their businesses.”
Affiliate marketing is a performance-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. As an industry it is growing in South Africa, as more and more merchants and publishers are realising the benefits of this model.
“We are delighted to have Bernadette on board, says Daniel Gross, CEO of AdMarula. This is a very important and strategic recruitment for us, and one with which we have taken our time to find the right person. I have the fullest confidence that Bernadette will be a very valuable contribution to our team and to the business.”