Tag: bernadette homor

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A year of networking opportunities

Posted on April 11, 2013 by Lico

Bernadette-Homor-Apr13Having a good, strong network is key to the success of any business or entrepreneur. This year promises to be filled with great networking opportunities. Here is a run-down of worthwhile events to attend, and some interesting developments on the digital scene.

Read the full article.

Affiliate News – A4U Expo Insights

Posted on November 5, 2012 by Lico

Bernadette-Homor-Nov12The week before last we had the pleasure of attending the internationally acclaimed Affiliate and Performance Marketing Conference in London (A4UExpo). Our team have definitely seen opportunities of growth and expansion and met loads of interesting people. At the same time we were proud to represent a country where online performance marketing is only just starting to take off.

The conference brought together great thinkers and likeminded decision makers of companies specializing in internet marketing and performance-based marketing on an international platform. The key speakers were carefully selected and topics very insightful and educational. Entrepreneurial spirit and innovation was a key subject matter and the basis of discussion for a number of the panels. Read the full article.

Why rotational pool banners are better for your campaigns

Posted on October 2, 2012 by Lico

Bernadette-Homor-Oct12Did you know that there is no longer a need to only highlight your most important promotion when displaying affiliate advertising through AdMarula’s system? Using the pool banner function you can highlight multiple promotions at once, while rotating them through a smooth transition display. By keeping the adverts dynamic and fresh, you will gain better ‘stickiness’ and lower bounce rates.

Read the full article.

Making e-mail marketing part of your web strategy

Posted on June 4, 2012 by Lico

Bernadette_HomorAs a new web master or entrepreneur it is difficult to juggle marketing, content and web development all at once. Add to that, mastering the skills of Email marketing. It is not as complicated as many believe it to be. Email marketing should be on your agenda when planning your website’s affiliate marketing strategy. Some web masters miss the opportunity and only realize the value of email marketing much later. But how do you turn your email marketing into a success? Read more.

Bernadette Homor – Head of Affiliates

The importance of ‘niche’ websites and bloggers in our affiliate ecosystem

Posted on May 2, 2012 by Lico

Bernadette-HomorReflecting on recent months, I have seen a lot of vibrant website owners and bloggers come alive and utilise the AdMarula network. I have the privilege to be working with ambitious publishers who are mastering the art of blogging and making money on the web, whilst staying true to their uniqueness.

It is especially encouraging to see that some of South Africa’s top bloggers have recently joined our network. The quality of our blogger community brings a positive association with the products we market and therefore has a great impact on how a particular product is perceived by consumers. Read more

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