Cape Town, 8th April 2013: AdMarula, the online performance marketing network that launched in South Africa in 2011, continues to grow despite a conservative and somewhat pessimistic economic outlook here and abroad.
According to SA’s leading economic consultants, Econometrix, the global downturn in GDP is set to continue in 2013 through to 2014 and is expected to ease in 2015. Furthermore, the IMF (International Monetary Fund) forecast growth for South Africa to be 3.6 percent between 2012 and 2016. All in all making 2013 a year where most companies and investors will be careful and selective where they spend their Rands/Dollars, while waiting for some sign of things ‘lightening up’.
“In light of this economic backdrop, it is very encouraging that AdMarula continues to grow at a healthy pace – in fact Q1 results already exceeded our expectations in terms of transaction volumes on the platform, having increased by 45% compared to Q4 last year. This is very good news for our clients and our publishers. We have also seen a spike (30% increase) in new publishers joining our network during the first few months of the year”, says Daniel Gross, CEO at AdMarula.
Despite stricter approval processes for consumer credit, the Financial sector is doing particularly well on the network with several new loan and insurance providers joining AdMarula as clients in recent months.
“With marketing budgets being one of the first cost centres to be scrutinized when the economy is slow, marketing managers are under pressure to find channels that are accountable and measurable – it is hard to find a channel that ticks these boxes better than performance-based affiliate marketing”, says Gross.
AdMarula’s current client base includes brands like 5Rooms, All4Women, FlightSite, Frank.net, Homechoice, Interflora, Travelstart, Wonga and more.