How it works
What is affiliate marketing?
Affiliate marketing is a performance based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. For example, an advertiser runs an affiliate program to sell electronics online, and offers to pay 15% commission to the affiliate for each sale. AdMarula facilitates this process by, a) providing a system and marketplace that connects online advertisers and publishers, and b) assisting with the tracking, management and administration of affiliate programs.
How to get started
First we discuss what your product/offer/objectives are so we can choose a campaign model or combination that’s just right. Then we discuss your budget or payout rate, upload your creative and test that the tracking is working 100%. Finally, your program is promoted to our publisher network. Publishers will apply to run one or more programs, and once approved they can start to earn commission. You choose your budget and how to structure your campaign to best suit your offer. There are three different models to choose from: (read more about each of these by clicking on the above menu)
- CPM (Cost per mille or 1000 impressions)
- CPC (Cost per click)
- CPA (Cost per action / Cost per acquisition)
- Hybrid of the above
The performance based marketing process: