Four out of ten people prefer to research online before purchasing offline (ROPO). A vast majority of all sales still happen offline though. So how do we make sense of the online-offline relationship?
One of Google’s recent studies suggest some interesting links between online research and higher basket size. French entertainment and electronics retailer FNAC found that in Spain ROPO customers spend around 33% more in-store than those who haven’t done any online research. Read the full article.
Our December ‘Profile of the month’ is E-commerce entrepreneur Karl Loo. A corporate lawyer turned Tech Entrepreneur/Startup Accelerator, he has gained extensive operational experience establishing, operating and optimizing social commerce companies in Auckland, Hong Kong, Shanghai and South Africa. He tells us about his latest venture, 5Rooms.com.
When HotWired wanted to make some money from their website in 1994 they had no idea the type of beast they would unleash. On October 25, 1994 the world’s first Internet Web banner ad was born. AT&T was the first company to pay money for the 468×60 banner.
Since then the world of banners and online advertising has profoundly changed the way businesses think about their brands and marketing strategies. By the turn of the millennium most of us have become completely used to seeing banner ads on websites, and by 2005 we’ve started to become blind to banner ads. Read the full article.
We welcome FRANK.NET, life investment company and a registered financial services provider that provides Life Cover, Disability Cover, Serious Illness Cover, and Salary Protection directly with no middle man. Cost-per-acquisition deal for affiliates for leads solely generated by taking out Life Insurance Cover.
We welcome Travelsafe to the network as a new merchant. Travelsafe provides its customers with comprehensive Travel and Care Hire Insurance that is great value and quick and easy to purchase via a secure website. Affiliates can earn great referral fees on online bookings.